Soverign Cigarettes Ad

Posted on May 4, 2011 by Virginia Pierce In The South Carolina Digital Newspaper Program Blog – This fun cigarette advertising campaign for Sovereign Cigarettes, which personified a cigarette as a southern child of good breeding and manners, appeared in the Watchman and Southron (Sumter, S.C.) newspaper in January and February 1917. He’s a darling little fellow, with matchsticks for arms and legs and a flame capping his crown, and is portrayed as a young gentleman growing up in the South whose mother was from Virginia and his father an aristocrat from the Carolinas. He appears first as a baby being washed by his nurse, then playing with tumbling blocks, learning to spell, and lastly, being carried by his friends on their shoulders who clearly seem to be singing “For he’s a jolly good fellow!” You can click on each image to see the ads as they appear in Chronicling America.

View the rest of the Sovereign Cigarettes ads and more at the South Carolina Digital Newspaper Program’s Blog HERE