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Funding: Get Creative!

Funding is a challenge for many organizations. I have put together a list of some creative ideas on how you can find funding for your organization.

Crowdfunding: Platforms like GoFundMe and Kickstarter allow non-profits to raise funds through social media by promoting their cause to a large audience.

  • GoFundMe is a popular crowdfunding platform that allows individuals and organizations to raise funds online for various causes. While GoFundMe is primarily designed for individuals, there are ways for non-profits to use the platform for fundraising as well. Here are some tips for using GoFundMe as a non-profit:
    • Create a compelling story: Write a compelling and emotionally engaging story about your non-profit’s mission and goals. Make sure to include pictures and videos showcasing your organization’s impact.
    • Set a realistic fundraising goal: Set a fundraising goal that is achievable and specific. Be transparent about how the funds will be used and provide regular updates to donors on your progress.
    • Promote your campaign: Promote your GoFundMe campaign through social media, email newsletters, and your non-profit’s website. Encourage your supporters to share the campaign with their networks as well.

Partner with a local business: Partner with a local business or corporation and ask them to donate to your non-profit.

  • Partnering with local businesses can be an effective way for non-profits to raise funds and awareness for their cause. Here are some tips for non-profits looking to partner with local businesses:
    • Identify potential partners: Identify local businesses that share your non-profit’s values and mission. Look for businesses that are already involved in social responsibility initiatives.
    • Reach out to potential partners: Reach out to the business owner or manager and explain your non-profit’s mission and goals. Highlight the benefits of partnering with your organization, such as positive publicity and increased customer loyalty.

Create a mutually beneficial partnership: Work with the business to create a partnership that benefits both organizations. 

  • Creating a mutually beneficial partnership with a local business can help non-profits raise funds and awareness for their cause while also providing benefits for the business. Here are some tips for creating a successful partnership:
    • Identify shared values: Look for businesses that share your non-profit’s values and mission. For example, if your non-profit works to promote environmental sustainability, partner with a business that has a similar focus.
    • Determine the partnership goals: Work with the business to determine what both organizations hope to achieve through the partnership. For example, the non-profit may be looking to raise funds, while the business may want to increase its community visibility.
    • Identify the partnership benefits: Determine what each organization can offer the other in the partnership. For example, the non-profit may offer positive business publicity, while the business may offer the non-profit a percentage of their profits.
    • Publicize the partnership: Promote the partnership through social media, press releases, and other marketing channels. Make sure to thank the business publicly for its support.

Apply for grants: Look for grant opportunities from foundations or government agencies that align with your non-profit’s mission.

  • Applying for grants is a common and effective way for non-profits to secure funding. Here are some tips for finding and applying for grants:
    • Research grant opportunities: Look for grant opportunities from foundations and government agencies that align with your non-profit’s mission. Check online grant databases or ask other non-profits for recommendations.
    • Review the grant requirements: Review the grant requirements carefully to make sure your non-profit meets the eligibility criteria. Look for requirements such as geographic location, funding amount, and application deadlines.
    • Develop a strong grant proposal: Develop a clear and compelling grant proposal that outlines your non-profit’s mission, goals, and the impact you hope to make with the funding. Ensure to address all grant requirements and follow the application guidelines.
    • Provide supporting materials: Include supporting materials such as financial statements, program budgets, and testimonials from beneficiaries or community leaders to strengthen your grant proposal.
    • Submit the application on time: Submit the grant application before the deadline and confirm that all required materials have been included. Follow up with the grant provider after submitting the application to ensure it has been received and answer any questions they may have.

Host a peer-to-peer fundraising campaign: Encourage your supporters to fundraise on your behalf by creating personal fundraising pages and sharing them with their networks.

  • Hosting a peer-to-peer fundraising campaign can be a great way for a nonprofit organization to raise money and awareness for its cause. Here are some steps to get started:
    • Choose a fundraising platform: Many online platforms specialize in peer-to-peer fundraisings, such as GoFundMe Charity, Classy, and Donorbox. Choose a platform that aligns with your nonprofit’s needs and budget.
    • Set a fundraising goal: Determine how much money you want to raise and how that money will be used to support your nonprofit’s mission.
    • Recruit peer-to-peer fundraisers: Encourage your supporters, volunteers, and donors to create their own fundraising pages and ask their friends and family to donate to your cause. Offer incentives or rewards for top fundraisers to increase participation.
    • Provide resources and support: Give your peer-to-peer fundraisers tools and resources, such as social media graphics and sample fundraising messages, to help them promote their campaigns. Provide regular updates and encouragement throughout the campaign to keep them motivated.

Host a virtual fundraiser: Host a virtual event, such as an online auction or virtual gala, to engage with your supporters and raise funds.

  • Hosting a virtual fundraiser can be a great way for a nonprofit organization to raise money and engage with supporters from anywhere in the world. Here are some steps to get started:
    • Choose a virtual fundraising platform: Many online platforms specialize in virtual fundraisings, such as Zoom, Facebook Live, and YouTube Live. Choose a platform that aligns with your nonprofit’s needs and budget.
    • Set a fundraising goal: Determine how much money you want to raise and how that money will be used to support your nonprofit’s mission.
    • Plan your event: Determine the type of virtual event you want to host, such as a virtual auction, virtual concert, or virtual walkathon. Set a date and time for the event and create a program or schedule of activities.
    • Recruit sponsors and donors: Reach out to potential sponsors and donors to support your event. Offer incentives or recognition for their support, such as logo placement on your website or social media posts.

Apply for sponsorships: Reach out to businesses or corporations and ask them to sponsor your non-profit’s events or programs in exchange for recognition and publicity.

  • Here are some steps you can take to apply for sponsorships from businesses or corporations:
    • Research potential sponsors: Identify businesses or corporations that align with your nonprofit’s mission and values. Look for companies that have a history of supporting similar causes or organizations.
    • Develop a sponsorship package: Create a package outlining the benefits and opportunities for businesses or corporations that sponsor your nonprofit. Include information about your nonprofit’s mission, goals, and past accomplishments. Also include details about the specific event or program that you are seeking sponsorship for.
    • Reach out to potential sponsors: Use email or phone to contact the appropriate person at each potential sponsor. Introduce yourself and your nonprofit, and ask if they would be interested in learning more about sponsorship opportunities.
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